Summary

With the launch of NIKE TECH PACK’s TECH FLEECE autumn collection, Nike explored Virtual Reality as the medium to communicate its product benefits in a fun and new way.

Wonderlabs collaborated with Nike together to create a movement experience through VR, where the consumer is immersed inside an urban Tech Pack environment and has to go through different challenges via his/her movement. The experience leads the consumer to feel the comfort fit of the product through his own movements.

Client
Nike