Summary

During the Pocky Day from 1st Nov to 11th Nov, Pocky transfer the mind of "Create & Enjoy new fun" in Shanghai Raffles City by music.

Wonderlabs cooperated with Dentsu, set a interactive screen at the exit of metro Line 15, People Square Station, Shanghai. With the creative theme of "Happy with all", it attracted passers-by to enjoy a tour in Pocky's music world. When passers-by stepped on the colourful staff, they found that there are many vivid elements of pocky and musical been sparked from time to time in the interactive screen. And with more and more people, the elements on the screen become more and more rich. At the same time, the different music tracks have been deduced.

Client
Glico

Agency
Denstu