In celebration of the Nike Air Max Day officially on 26th March this year, Nike transformed Shanghai’s Nike flagship store on HuaiHai Road into an Air Max Wonderland and held a multi-day sneaker convention in Hong Kong at the historical Fringe Club. During this convention, fans were taken on a unique journey through the heritage, design and innovation story of Air Max. Sneaker lovers were able to explore the H-T-M Kitchen, NIKEiD Studio, SNKRS Showroom, and step into the shoes of the designers as well as vote for the favorite Air Max.
Wonderlabs had the pleasure to collaborate with Nike on the NIKEiD Studio to create a live interactive NIKEiD projection mapping. Based on the H-T-M Air Max models, Wonderlabs recreated the NIKEiD experience for each model, where users were able collaborate with the H, T or M to customize their own. With each click on the iPad NIKEiD interface, a live response was immediately projected on the 3D printed shoe. The experience was finalized with an animation to present the user’s iD.