The Autoshow in Beijing this year was again full of new impressions, innovations and inspirations. Denza played an important role by promoting its mission and values to strive for a better future towards nature and society.
As the full electric car brand with its leading green car technology, Wonderlabs leveraged this virtue by creating three different technology based experiences: 1) VR Bike 2) AR Product Presentation 3) iPad Coffee Order System.
The VR Bike installation immersed guests into a virtual green environment while riding a physical bike. Screens alongside allowed the audience to see what the participant was seeing. Nevertheless, the real experience was the combination with the trend scene of VR and the human mobility.
AR Product Presentation
In order to enhance the product presentation, Wonderlabs reinforced the highlight features through AR technology. Synchronized with the presentation, the speaker was able to demonstrate the car with its supporting visuals all around it to the guests.
iPad Coffee Order System
Besides a wide range of information and engaging installations, Denza booth also offered their guests a coffee break area to relax. For this purpose, Wonderlabs created an iPad Coffee Order System, where guests can choose and confirm their coffee and cake order on a modern user-friendly interface. While they were waiting for their order, they had the opportunity to participate in a short survey on the same iPad.