Wonderlabs

JAGUAR ART OF PERFORMANCE GRAFFITI

Summary 

Jaguar’s Art of Performance Roadshow toured through 20 cities across China from the 26th Feb.- 27th March allowing guests to explore in performance, design and theatre, which are the embodiment of Jaguar’s identity.

Wonderlabs created the Digital Graffiti Wall installation to translate the message “The Art of Performance is dramatic design, that makes you stop and stare”. Guests had the opportunity to dive into the seductive design via an interactive screen to create their own. Using 6 different sketches as a template, guests could choose different tools to bring their designs to life. As a take away, guests were able to print out their visual spectacle and receive a video of their making of to share it on their social media platforms.

Client
Jaguar

Agency
Imagination

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