On 12th December, smart brought again all smart drivers and fans together to celebrate them and share another unique experience, this time in Guangzhou.
As an invitation, every smart fan received a smart branded RFID bracelet to become part of one of the biggest international smart events. For over 1000 smart fans, smart created a Christmas market experience with digital and non-digital games, ice skating area, beach volleyball, smart driving experience areas and many more.
Wonderlabs created a RFID system for over a 1000 participants that allowed them to smoothly check-in the event, digitally earn and spend points and participate in the grand smart lucky draw. Along with the teaser and H5 page onsite, smart fans were constantly digitally informed about the event infos and had access to the photos taken on the events. In addition, Wonderlabs executed three of the digital smart games: the smart Car-Aoke, smart Memory Wall and smart Photobooth.
The smart Car-Aoke transformed the smart fortwo into a fun karaoke environment, allowing smart fans to show off their singing performance that was recorded and live fed to the audience that could be shared on Wechat later on.
At the smart Memory Wall, smart fans had to prove their ability in memorizing the new product features and their speed to re-discover them.The smart photobooth engaged smart fans to become part of a smart campaign via the green screen technology.