The second New Balance event was to introduce the global campaign “Always in Beta” to China, as well to unveil the new running shoe: VAZEE.
The second New Balance launch event was the introduction of the new running shoe VAZEE. Wonderlabs designed and created the Running Wall, where guests light up the wall with their speed to unveil the core messages of VAZEE. In order to encourage participants to share their time along with an animation, guests would receive a QR code before the run to activate the countdown of the speed timer. After the run, guests had to register and share their time to appear in the ranking list to participate in the lucky draw. After the press event, the VAZEE booth went on a roadshow to Beijing and Guangzhou.