Every year for Christmas, Swarovski Christmas trees can be seen in from of different landmarks in different cities. With the lighting up event of the tree, it has become the global ceremony for the brand. For this special event, we leaded the project to foster this spirit to every participant by designing and producing the “2014 Sparkling Christmas” 360° digital campaign. The digital campaign had an online & offline publicity, which helped Swarovski to enhance their brand image and become the highlight attraction during the Christmas season.
The event was held in high traffic shopping mall around Shanghai and Chengdu at the same time. Everyday hundred of people were attracted to take a 360° video. In order for them to receive the video, each participant collected a QR code with which they had to go to the Swarovski boutique to register with their information to retrieve their video afterwards. With this method, the user flow was easily managed and intrigued people to leave their information to Swarovski.