Summary 

The BMW Master Hall has been offering performances by renowned artists as part of the festival since 2011. This year, they brought the idea and concept of “Open for All” to the program for the first time, offering Chinese audiences the chance to enjoy the charm of a jazz master for free.

Wonderlabs was honored to produce the “BMW Lifestyle” bike, where visitors could feel the uphill and downhill motion in real while viewing the changes in the environment on a big LED screen.  

Besides the “BMW Lifestyle” bike installation, the “BMW 120° Dynamic Video” installation intrigued the audience to take a cool video with the New BMW 2 series. With a simple QR Code card, the audience was able to receive the video as a take-away in memory of the event.  

Client
BMW

Agency
Auditoire Shanghai