Each year, Jaguar organizes the Jaguar Driving Challenge to foster the Alive spirit. By inviting Jaguar owners and potential customers all over China, they go through different stages of the challenges to reach the final race. In 2014, Wonderlabs designed and created a user flow system for the JDC as well a photo installation for each event.
The user flow system consisted of a pre-generated RFID card, where Wonderlabs collected the data of the participants from the client beforehand. Each participant received this card by the first attendance, which was then served as his or her personalized ID throughout the challenges. It was used to check in/out, collect points, record times, answering quizzes etc. At the same time, these data were communicated by live feed to a ranking system to enhance the challenge.
The photo installation was a 180° set up, where guests had the opportunity to take a dynamic composition of photos with the car. This was a great take away to memorize an exciting day.
Client
Jaguar
Agency
PicoTBA Shanghai
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Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
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