Summary 

Every year, NBA Nation travels throughout China and invites Basketball fans to experience a whole day of different attractions. By arrival, attendees have to register to receive a NBA Jam Band bracelet. This bracelet is implemented with the RFID technology (Radio Frequency Identification) that served as a personal tracker and allows participants to have a more personalized experience. Via the RFID bracelet, participants were able to access the NBA Nation attractions, participate in games, receive photos to share with friends and have the opportunity to win tickets to the NBA Global Games. In addition to that, the technology is able to track and record all the data of each participant that allows NBA to send more personalized messages, keep track on best scores, etc.          
 
Besides the RFID technology, Wonderlabs created two interactive experiences.
- The “NBA Star Wall” using Augmented Reality to showcase all the NBA players on the Star Wall.
- The “Hard Jump” using kinect to track the jump of the participants in competition to a NBA star.
 
Client
NBA
 
Agency
Brainshare Shanghai