Summary 

With the launch of the Jaguar XJL in 2013, Jaguar went on a roadshow with a truck to show and also emphasize on the interior of the car through an installation. Stopping at different cities throughout China, people were invited inside the truck to explore and discover the luxury interior of the XJL as well as its highlight features.
 
Wonderlabs created a full 3D model of the XJL interior, which provided a simulation for the people to navigate through its luxurious cabin. Via an iPad visitors were able to navigate and control the view of the camera in a full range of 360º. In addition, highlight features were marked with a target point. As soon as the center point hit the hotspot, detailed information of the highlight feature was displayed through additional text, photos and videos. After the first installation at the first stop, the software was run through all the roadshow stops without any complication or maintenance.
 
Client
Jaguar
 
Agency
PicoTBA