Wonderlabs

MERCEDES BENZ S CLASS LAUNCH

Summary 

2013, “The automobile inventor invented a car again!” with its All-New Mercedes-Benz S Class Launch held in the MB Arena in Shanghai.  
 
Wonderlabs delivered eight 70’ interactive screens for the event including the content conception, the visual designing, the interactive designing,the software programming and the onsite installation for the interactive screens. A classical, yet stylish visual identity was designed to demonstrate the high quality of Mercedes-Benz S Class. In addition, the modern interactive design enhanced the innovation of S Class.  
 
In a very short production time that was given to Wonderlabs, we managed to deliver all interactive screens with high software performance stability that were unveiled simultaneously in Shanghai, Hangzhou, Beijing and Guangzhou.
 
Client
Mercedes-Benz

Agency
Auditoire

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