Wonderlabs

PLAZA66 HOME TO LUXURY

Summary 

Shanghai’s most luxurious super-mall Plaza66 held a Starlight bright world-class grand celebration party called - Home to Luxury on September 8th.To celebrate the renovation of Plaza66.Plaza66 is now ushering in a series of highly anticipated new international brands and luxury flagship stores in China, creating a better customer shopping environment, leading high-end  fashion trends, becoming a place where a new generation of high net worth entertainment and leisure will arrive. Starting a new chapter in Chinese luxury fashion shopping.  

Wonderlabs was fortunate enough to be involved in this grand celebration and produce two interactive installation: The Whimsical Woods and The Cover Shoot.

The Whimsical Woods was located on the fourth floor of Plaza 66.As guests came in through the main entrance, they were immediately greeted by these colorful bubbles.The guest become an important part of the tree as when they walk by the colour of the tree is changing base on their cloth colors.Receiving a rousing welcome from trees that echo the colors of guests’ outfits in a brilliant light display of every hue and shade -a vibrant celebration of the kaleidoscope of refined taste gathered to welcome a new era for Plaza 66.

The Cover Shoot is located on the B1 floor of Plaza 66. Using a combination of virtual and realistic effects in the photo booth, the system can recognize and respond to gestures. You can design the picture yourself by adding different elements and finally get a unique dazzling fashion photo.

Client  
Plaza 66  
 
Agency
Apax Group

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