In 2017, on the 35th anniversary of the birth of Air Force 1, Nike held worldwide grand celebration for the classic shoes, delivering the message of Force attitude.
From 30th November to 3rd December, Beijing was a home of an amazing Nike Air Force event. Wonderlabs was very honored to be a part of it by building the special construction for the centerpiece of the show, the giant Air Force 1 shoe, which we gave a special visual makeover, by creating a Projection Mapping, showcasing the best Nike shoe designs. The exciting mixture of visuals and music made this event to be a unique art exhibition, immersing the audience in the classic legendary culture brought by Air Force.
Upon entering the space, consumers were immediately captured by an oversized Nike Air Force 1 shoe, where we projected an artistic animation, showing visitors how the legendary shoes united the global creativetalent in different areas with another bold idea and inspiration.
May the FORCE be with you.
Client
Nike
Agency
Kinetic
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