From 10th to 26th November, the intriguing Hennessy Declassified Interactive Exhibition was grandly opened,and welcoming all the cognac and spirit enthusiasts to unlock the secrets of Hennessy and discover the different sides of its exceptional cognacs. Wonderlabs was very honored to be part of the grand event by bringing 3 interactive experience into life, including: The wall of Legends、A Walk in Cognac and The Bar of Infinite Potentials。In addition, we also produced activation system for area of Art of Distillation and Time for Decisions.
The wall of Legends
Upon entering the space, consumers were immediately captured by an interactive trumpet. By scanning a RFID bracelet, consumers would activate the trumpet and they could listen to the story behind the cognac and the truth about Hennessy myths.
A Walk in Cognac
An artistic installation will take you on a trip into Hennessy’s grape vineyards. The installation is the absolute highlight of the exhibition, attracting many consumers to stop and take a panoramic photography. Through an iPad, users can switch around the environment and experience the vineyards across 4 seasons.
The Bar of Infinite Potentials
After appreciation of Hennessy culture and mysteriousness, consumer arrives at a super cool interactive screen to enjoy one complimentary drink at the dedicated Hennessy bar.
Client
Hennessy
Agency
Auditoire Shanghai
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Phone: 0086-21–32082923
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