As the only designated sports nutrition brand for the Shanghai marathon, GNC participated in the Shanghai marathon warm up during the 2017 Shanghai Fair. Wonderlabs was fortunate to be invited to join this event and produced the "hit it off" interactive game.
In the GNC exhibition area, passers by were drawn in by this challenging and entertaining game. Players can control the running speed of their “marathon runner” by pressing as many blinking buttons as possible when they light up within 30 seconds. After playing, players received a GNC Tmall shopping coupon by scanning a QR code.
Client
GNC
Agency
Dentsu