Wonderlabs

LINCOLN ALL NEW NAVIGATOR CHINA LAUNCH

Summary 

On Jan 25th, Lincoln Navigator was officially launched in China, along with it a grand event with fantastic immersive experience brings the guests into a captivating adventure to discover the incredible features of this powerful SUV. Wonderlabs was fortunate to be part of it, by bring H5 and RFID system throughout the event.  
 
We prepared 600 RFID bracelets for guests to wear for this expedition. The journey starts from check-in at entrance when guests receive a bracelet, then guests will find themselves in an over 10000sqm venue of fantastical decoration and changing landscape, scanning the bracelets on Lincoln Logos, visitors activate the interactive features and story behind the All-New Navigator in an H5 interface.  
 
With the adventure continuing, the H5 page will lead guests to locations they have not yet activated, to continue exploring the story and vehicle performance introduction. The whole journey consists of 4 sections, after completing each section guests will receive a puzzle piece. Upon Completing their entire experience the user will unlock the whole puzzle on their phone and be able to claim their gifts.  

Client
Lincoln

Agency
Auditoire Shanghai

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