Summary 

2018 Summer, starting from June, adidas held a big brand event, adidas ROS (Republic of Sports) in Beijing. In this four-cities great event, Wonderlabs was great honored to be part of event. By bringing out 7 interactions with fun mechanism and meaningful content, consumers could experience the charming of sports. And adidas brand voice could be great delivered.

[Football Zone]
In football area, there are 2 big ball cannons, cannons would randomly project football into the field. Player need to face to the projected ball and kick it into the goal on the wall. In order to motivate consumer to pursue higher skill, three levels were set up where comes by a empty goal, a goalkeeper in front and the difficult level had a goalkeeper with 2 defense player standing in front the goal. The higher level people achieve, the more reward point they get.

[Running Zone]
In order to deliver the ocean protection brand voice, the running interaction was designed to running at the beach with capturing the plastic bottles. A player can gather more plastic by higher running speed. The more bottle people get, the higher level they pass.    

[Training Zone]
Coming to the training area, we created a multiple-player game here, people can invite friends to do a rowing competition. With the screen content present the cities river side, Players will be real-time projected on the screen, just like rowing in a real river.

[Basketball Zone]  
In the 270 degree space, to make consumers experience basketball's related movements: dribbling, passing and shooting, Wonderlabs not only programed the LED floor screen to show the dribbling route but also insert sensors on the wall baskets and holes, to accurately record consumer's exercising track and points. When consumers complete all the challenges in certain percentage, they can gain their related event reward points.  

[Outdoor Zone]
Interactive climbing ground is one of kids' favorite, Wonderlabs had setup several illuminating rock handles for this area. Consumer need to touch the rock handle during every route to pass the challenges. According to these interactive handles and also with the professional coaches' protection and guidance, consumers can enjoy great fun and and extremely perform their climbling skills.

[AIR Pledge Zone]
To deliver the main series of adidas's products 'Parley' this year, Wonderlabs installed a photobooth in the venue, we captured consumer's photo and invite them to decorate their image with declare sentences and icons, making all the participants leave their unique  records.  

[Creator Wall]
The creator photo area was Shanghai only, leading by the photographer, consumer can leave their portrait with brand filters.

Except the above seven interactions, Wonderlabs also real-time recorded evert participants' sport figures. We did leaderboards for every interactive zone and present it to publics.

adidas 2018 ROS is over, we are grateful for the corporate opportunities this year, thanks for all the support from adidas and Auditoire.

Client
Adidas

Agency  
Auditoire Shanghai