Along with the 2019 Air Max Day event, Nike created the Air Max experience space in Nike 001 from Mar 21st to Apr 21st. Wonderlabs is very honored to be invited to produce the Fan Wall for Nike 001.
The interactive installation #Nike AMD FANWALL is located at the main entrance of the store, it invites consumers stop by and explore the first-of-its-kind cushioning technology of Air Max 720. When consumer picks up the shoes around the installation, the fans will rotate fast and will simulate the sporting posture of the shoes.
At the same time, the brand new Nike Air Max Event was held from Mar 27th to Mar 31st in Sanlitun Beijing. Wonderlabs is also very honored to participate in the event by producing 2 interactive installations.
Nike Product Hero Display:
In order to give customers an intuitive understanding of the Nike Air Max 720’s full palm air cushion performance, the installation will rise and fall when users touch the button, simulating the air is injected into foot which brings the extraordinary comfort to people.
UGC Room:
Once walking into UGC Room, the audiences will be impressed by a room filled with screens. The room is immersed in Just Go Bigger thanks to cool content and animations. It is definity the most popular photo attractions.
Client
NIKE
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Phone: 0086-21–32082923
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