A“Self-Service Shop”has gradually taken place in a retail space, but do you know what a“Premium Self-Service Shop”looks like?
From May 1st to May 31st, Nike Huaihai Store holds a pop-up self-service shop for Nike React Series, providing a super cool retail experience for the customers. Wonderlabs is honored to design and produce the two interactive installations for this unique brand experience.
Auto Shoe Bar:
Once entering the store, customers will be attracted by a display of running shoes on both sides. They may now start the self-service experience by touching a digital screen. After entering the shoe size on screen, the corresponding container on the shoe bar will be automatically opened, customers could then try on the shoes and feel the high value of the product.
Vending Machine：
After putting back the try-on shoes, the option “Get redeem code for gifts” will appear on the touch screen. Participants can then scan the QR code and get a redeem code. Once participants type the code into the vending machine, the gift list will start to roll in random. When you click on the “stop” button, you will unlock a gift immediately!
Client
Nike
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