The “WHY NOT FAST” campaign is taking place in NIKE HOUSE OF INNOVATION from July 4th, 2019 to August 1st, 2019. Wonderlabs is very honored to design and customize the Fastpack installation for the event.
Have a tough time running on a treadmill? Yes, we understand running is boring sometimes. Therefore, we pay great attention to the interactive experience design such as the experience of the treadmill, the interaction between the runner and the treadmill and the interaction between people in order to create “fast” running experience for Nike consumers.
The interaction between runner and treadmill:
We place three treadmills on the ground screen of Nike Shanghai 001 Center Court. In single-player mode, you can compete with Marathon world record keeper, Eliud Kipchoge. During the competition, your running distance and speed are synchronously displayed on the LED screen of the Center Court, bringing you the tension and excitement of competing with a world champion.
The Interaction between people:
We also have double-player and triple-player mode. When you watch other players running ahead of you, you may get a burst of energy and spirit, and the sportsmanship of faster, higher and stronger, which awakens your incredible performance.
And there is one more ultimate bonus! During the event, one man and one woman who scores first each week will get a pair of brand new Nike fast pack running shoes! Still think it’s boring to run on a treadmill? Come and join us at Nike Shanghai 001.
Client
NIKE
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WHERE TO FIND US
18-103, M50, No.50 Moganshan Road,PuTuo District
Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
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