Wonderlabs

NIKE JOYRIDE INTERACTIVE EXPERIENCE

Summary 

From August 1st to Sep 25th, Nike Huaihai Store and House Of Innovation are launching Nike Joyride Series with a collectin of special events. Wonderlabs is honored to design and produce the three interactive installations for these fun and creative experiences.
 
Interactive Ball Pits:
Two Person per team running and playing,it really calls out your childhood memory when you enters in the Giant Interactive Ball Pits.And you can also get a fast mode video as a gift after.
 
Interactive Game
Passers by of the Nike Huaihai Store will be attracted by a ball pit as well an interactive game in the window, which make the store into a mini amusement park with a colorful game experience. Once you put on the Nike Joyride Run Flyknit sneakers, with a NIKEPLUS VIP code shown to the staff, you can start scampering around the circle steping on pads as they light up to score points.
 
Eight round sensor lightboxes are located in the interactive area. The more color coded lightboxes you step on, the more credits you will get. Meanwhile, as you score points, tons of TPE cushion balls will bounce outside the central glass dome.  
 
Capsule Toy Machine  
After playing the game, you win physical coin tokens dispenses by an automatic token machine based on your score. Take your Joyride exclusive tokens and insert them into the giant capsule toy machine and your small gift will automatically spit out.  
 
Client
NIKE

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