During 27th Feb-31th Mar，Nike have a special event “DON’T LET RUNNING STOP YOU FROM RUNNING”to launch their latest running shoe“Nike React Infinity Run”in Nike HHBE and Nike HOI. We are so horned to be invited to design and produce the trialing interactive experience.
NIKE HOUSE OF INNOVATION:
Professional Running Guide
Consumers wear the motion detection equipment before the trail, after some simple calibration the system will receive the live data of conusmer movement. All data will be showing on the screen in front of the treamill by using realtime animations. System will analyze body data from multiple perspective and after trail running Expert will provide personalize advise according to these data so consumers can know better about how to improve the running habit and avoid the injure during running.
Nike Huaihai Middle Road Customer Experience Store:
Runners can experience half marathons in four different countries remain within doors,Unlike ordinary running in treadmill, runners can control the speed of the treadmill by simply operating on the IPAD; The runner's speed and pace will be displayed in real time on the IPAD screen and large screen.At the same time, the program will calculate the runner's time required to complete the half marathon based on the runner's athletic data.Let runners know more about the fun of running.
Client
Nike
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Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
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