From 2020.5.8 Nike want to upgrade their membership to a new and more personalized experience. A member exclusive trail is launched at Beijing Nike Stores. Wonderlabs is proud to be involved for design and produce this experience.
This experience is hold in 3 NIKE stores located in WukeSong, GuoMao, Oumeihui. Each team is group with 2 -3 members and to accomplish 3 different tasks. A special bracelet will be given out once the team achieve the high score. A female team member join in will give extra game points to the result. The top 10 teams will be showing on the leader board among these 3 stores.
Challenge one:
A customized basketball machine is linked to the store LED wall, all scores and combos are displayed on the LED instantly to give consumer and audience more exciting and impressive experience.
Challenge Two:
Using Kinect for motion capture, two players require to block the basketball from different angle with fast response action.
Challenge three:Basketball Q&A
With in 60 seconds, the team has to answer 15 basketball related questions on the iPad.
Client
Nike
18-103, M50, No.50 Moganshan Road,PuTuo District
Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
