Wonderlabs is proud to have been invited to design and develop the latest Nike Wechat Mini Program. Launched on April 30th, this Mini Program provides customization of a personal cartoon charter to promote the launch of the AIR ZOOM PEGSUS 37.
When users enter the home page of the program, they will first see a cartoon character running. Users can customize and personalize many elements of the characters appearance, wardrobe, and accessories.
After the users finish designing the character’s body, they can choose from cartoon versions of the latest Nike products. Here they will get their first chance to see the style of the newest PEGSUS 37. There are also the Apple Watch Nike +, new clothing styles, and various accessories and other elements tailored for runners like finish-line banners.
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After completing the character customization users can click on "Continue poster customization" in the personalization center and choose between single or multi-person posters;
In the single-person poster mode, users can set a running goal (PB setting) for themselves or put their name in the poster (personalization);
In multi-person posters, users can form teams with friends, combining their characters into a single poster by scanning the QR code. After the users select a team name in the poster, they can save the poster and share it with others.
After completing the on-line personalization and design process , their QR code will also become a pass for offline services. They can go to the NIKE stores listed in the program, there they can print their designs as stickers for free or pay to create a custom T-shirt with their design.
There are also more activities to encourage further user participation and interaction.
Client
Nike
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