Since Apr 30th, 2020 Nike launched the new running experience "NIKE AIR ZOOM PEGASUS37" in 14 cities around China. Wonderlabs is very honored to be invited to design and produce this interactive trial.
Runners are able to control treadmill speed on an iPad, and can run 5mins to experience a half marathon from different countries. At the same time, the runners’ pace and speed will be displayed on the big screen in real time, base on the trial run the system will analyze and provide a sports data for runners to finish a half marathon.
In this special time, we create a database platform runners can experience running together with national runners in a digital way. After the runners select their running status, the system will automatically match about 8 runners from other stores in the database.
In order to create an immersive and real atmosphere, we design a special "Close Up" moment that gives the runners more direct feeling of running with others.
At the same time，we also create the “AIR FAST” Racing Experience in Nike 001 Center Court.
Consumers can compete with NIKE DARK RUNNERS in challenge mode. Realtime running data are showing on the LED screen to bring the tension and excitement of competing with professional runner.
After Experience, system will calcuate the Marathon finish time base on 100 meters trial data and all scores will lead to a leaderboard on the center court screen for sharing.
Client
Nike
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