Summary 

Shanghai Grand Gateway Plaza 66 held its anniversary celebration-GATEWAY TO INSPIRATION renewal party on November 19th. Wonderlabs was very honored to be invited and created 5 interactive installations for the celebration, including the Inspiration Lab, Lightwave Drum, Mirrored Battle, Smile Challenge and Trendy Experience.
 
The Inspiration Lab is located in the inner street of Grand Gateway Plaza 66. The consumers will be immediately attracted by the dazzling lights and shadows when entering into the lab, meanwhile different style of visuals can be created by consumers along their movement. The system will record the moment and allowing audiences share in social platform.
 
The Lightwave Drum is located on the both sides of the inner street of the square. In order to enhance the visual effect of the light strips, the strips are erected with a mountain-like undulating effect. Consumers could beat the drum to trigger the light wave, and the faster they beat the faster lighting moves.  
 
These two interactive installations are located on the 2F and 3F of the south block of the mall. The Mirrored Battle uses Kinect motion capture technology to track human gestures.In Smile Challenge, we use facial analysis technology to detect human faces, the real time “smile score” is given afterwards.
 
Trendy Spirit Experience is located on the 1F of the North Tower of the mall. Through Leap Motion, consumers can interact with the digital content in the screen using their hands and pick up the gifts they want.
 
Client
Grand Gateway Plaza 66
 
Agency
APAX Group