Converse's new CX series was released in Shanghai in August 2021. As a Converse series of products composed of high-quality, comfortable materials and technology, CX represents the brand's continuous pursuit of wearing comfort. Wonderlabs was very honored to be invited to design and produce the OOH installation for the brand, which was exhibited from Aug 1st to 9th at TX Huaihai Plaza.
The design of installation is inspired by Converse CX PU foam. The overall orange wave-shaped booth shape comes from the sole itself. The white balls in the center of the installation effectively illustrate the comfortable bounce experience of CX technology.
There are 4 interactive areas at the front of the installation, when jumped on, the ball will follow your rhythm. The more people jumping at the same time, the higher the ball will rise.
The installation is designed to emphasize the comfortable performance of Converse CX technology. We are very happy to use an interactive experience to let consumers unlock the pursuit of a more comfortable experience and the ever-evolving design concept of the Converse CX series while enjoying the joy of bounce..
Client
Converse
MENU
WHERE TO FIND US
18-103, M50, No.50 Moganshan Road,PuTuo District
Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
SOCIALIZE WITH US
