In 2021, as Nike upgrades the retail consumer experience, Wonderlabs is very honored to design an exclusive basketball interactive experience for Campaign, aiming to bring a unique and extraordinary try-on experience to more consumers who love basketball with a high-tech digital experience.
From the perspective of consumers, we simplify the experience process: from participating in the experience, challenging the game, uploading results, and sharing UGC, the whole journey takes about 3-5 minutes.
The visual and interface design is very futuristic. The movement of human body is expressed through VFX visual effects, and the algorithm is used to track the human body and basketball, bringing consumers an excellent immersive experience.
Brand-new Ghost System: the data of top three players in each round will be updated and recorded in real time. New players can complete with the strong ones in the past while playing the game.
Brand-new UGC capture system: the system will automatically capture and record the three highlight moments of the player’s game and guide players to share, helping store marketing and second spreading.
Wonderlabs is very honored to help Nike’s 90 stores across the country complete the basketball consumption upgrade experience. We believe that the new retail services can bring an unprecedented experiences to basketball enthusiasts.
Client
Nike
MENU
WHERE TO FIND US
18-103, M50, No.50 Moganshan Road,PuTuo District
Shanghai,China
Phone: 0086-21–32082923
Email: info@wonderlabsstudio.com
SOCIALIZE WITH US
