Summary 

Jaeger-LeCoultre's new flagship store in Shanghai K11 Shopping Center was grandly opened. Wonderlabs is very pleased to present digital experiences with multiple interactions in the store, leading consumers to start a store exploration beyond imagination.
 
- Virtual Reality Display of Calibres
 
First, there is a charming interactive wall displaying Calibres at the entrance of the store, which brings a unique environment different from traditional retail stores, attracting consumers to explore the most representative classic Calibres of Jaeger-LeCoultre.
 
We Combine the virtual and reality through an interactive installation using transparent screen, allowing consumers explore Calibres not only in physical movement, but also understand the subtleties of the complex structure in Calibres.
 
- Virtual Display of Manufacture Calibres
 
After appreciating the physical movement and further exploring in the digital display area, customers can also enjoy more movements displayed in augmented reality on the WeChat account, and continue to learn and experience the delicate structure of the Calibres online.
 
- Interactive display of Jaeger-LeCoultre's workshop
 
Continuing to explore, there is another 85-inch interactive touch display screen, which allows customers to immerse themselves in the tranquil environment of Ru Valley through a series of brand videos, leading them to explore the secrets of enameling craftsmanship, engraving craftsmanship and chamfering craftsmanship (edging),and learn about the design and development processes that have brought countless creative results to Jaeger-LeCoultre.
 
This new global flagship store is not only a boutique store, but also invites consumers to indulge in the wonderful world of watchmaking craftsmanship and the splendid legend of Jaeger-LeCoultre.
 
We are very happy to help Jaeger-LeCoultre create a consumption upgrade experience in 6 countries around the world. We believe that the new digital service can bring a better shopping experience to watch lovers.
 
Client
Jaeger-Lecoultre