Wonderlabs

NIKE PEGASUS39 HOI

Summary 

In Nike House of Innovation Shanghai, Wonderlabs is very happy to present a city tour running experience for consumers, allowing runners to immerse themselves in a fun and novel experience. In order to enhance the sense of consumer participation, we guide consumers to design the characters of runners. Runners will travel through different urban scenes and will face the challenges of obstacles, and the surprise of obtaining props.
 
Whether you are a casual runner or a professional player, run to buy breakfast or run with your pet dog, the Nike Pegasus 39 will accompany you easily. The style of running can be very casual, just relax and enjoy your own rhythm. And there are always partners on the track, and runners will eventually rush to the finish line! In the end, the runners' participation experience will form an interesting UGC, sharing a unique running style.
 
Client
Nike
 

WHERE TO FIND US

SOCIALIZE WITH US