General Motors announced the launch of a new lifestyle platform for its import business in China - The Durant Guild, bringing its most iconic models to China. The founder, Mr. William Durant, created a legend in the history of the world's automobile industry with his pioneering spirit.
The offline exhibition of "The Durant Guild: Dare to Go" in Shanghai and Shenzhen will launch the diversified lifestyle experience through product display platforms such as full-size SUV, pickup and sports car. The "Hello Billy" immersive experience area, as part of the exhibition, uses sound, light and shadow as a medium through a highly technological and futuristic space design, aiming to explore the leading attitude in the heart of each experiencer, thereby triggering the reflection on life and the way forward.
In collaboration with AKQA, we presented the immersive interactive experience of "Hello Billy". While listening to "Voice of Billy", audiences can also express their own leading attitude in the interactive area, sharing and communicating with their ideas, visions and lifestyles with more like-minded people, inspiring each other and create more possibilities.
Client
道朗格（The Durant Guild）
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Shanghai,China
Phone: 0086-21–32082923
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