Wonderlabs

COACH WEARYOURSHINE INSTALLATION

Summary 

Invited by COACH, we collaborated with architect Matthias Hollwich to create the WearYourShine installation. This art installation includes a sculpture of mirrors creating a unique visual experience that can radiate light.
 
As we approach the installation, we are attracted by the reflected radiating light, which bounces off the mirrors within the installation, creating an intense lively environment. We are immersed in reflections of ourselves and everything around us. It shows us our true selves and brings out our inner joy in a wonderful light show. The dazzling and shining art installation will immerse us in a completely different world with a unique and wonderful visual feast.
 
When night falls, the whole installation turns into an immense light show stage. Themed "WearYourShine", the story has three chapters:"Courage", "Transformation", and "Shine". The interpretation is that it inspires us all, who have always followed our hearts, to become the protagonist of "Shine" in this double feast of light and sound!
 
Chapter 1: Courage
 
The opening light show uses "dots, lines, and surfaces" as its language of visual expression, at first dots shine, as the music plays the dots gradually converge into lines. The lines move along the structure of the device and connect to form surfaces. In the light and reflections, we see ourselves shine. Having had the courage to break constraints and worldly preconceptions, reject self-doubt and internal strife, bravely question everything, and persist in our inner "SHINE".
 
Chapter 2: Transformation
 
Following the rhythm of the music, the lights move along the structure of the device at different speeds, like meteors flying through space. The mirrored body in the center seems to be unearthing it's uniqueness and igniting a brilliant life. The rhythm and shape of the moving lights are like a contest between inner and outer worlds, a duel of fear and courage, facing one's true heart in the reflections and light, breaking one's cage of mental rigidity, completing the transformation and glowing with self-determination, thus achieving a more shining self!
 
Chapter 3: Shine
 
The dazzling lights extend forward, spreading outward from the center, and the gradient of colors becomes more dispersed, pushing the entire light show to a climax. This intense visual impact makes people feel as though they are in a dream-like world. In the reflections and lights, the real self is seen, dazzling and shining.
 
When exposed to the installation, consumers are immersed in music, lights and surreal mirrors. WearYourShine brings an experience of beauty, emotion, and community as people gather to discover themselves.
 
In addition, consumers can also participate in the free lottery by scanning a QR code on site to win shining prizes!
 
Client
COACH

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