Wonderlabs

2024 AUDI AUTO GUANGZHOU

Summary 

On November 15th, the AUDI E concept car was unveiled at the Guangzhou Auto Show. In collaboration with Auditoire, we created three immersive interactive experiences for this electric car that leads the future, combining technology and art to bring a new way of interaction to the audience.
 
- Gateway to the New: Enter AUDI’s electric world
 
Through the “Gateway”, visitors are immersed in the dynamic effects of the Audi Kinetic Shift. Feel the innovative expression of futuristic design and brand concept from the changing light and shadow.
 
- Vision Pro Experience: An Immersive Journey of Discovery
 
Put on the Vision Pro to get closer to the Audi E concept car futuristic world. From the exquisite design of aerodynamics to the elegant presentation of lighting design, to the texture details of the luxurious interior, every aspect will bring an immersive experience to you. This is not only a display of technology, but also the ultimate pursuit of aesthetics and performance.
 
- Co-creation Space: Compose for Heartbeat
 
Come to the co-creation space and record your exclusive heartbeat moment. Here, you can freely record dynamic videos, then adjust the music elements and rhythm through the DJ station. Use sound to interpret your emotions and creativity, play your own heart-moving melody.
 
Client
AUDI

Agency
Auditoire

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