Starting from neuroscience research, we partnered with NIKE to bring the core technology of the all-new NIKE MIND to life—creating the NIKE MIND Sensory Activation Space across three NIKE stores. An experimental field where focus is explored in motion.
Inside the space, participants step into NIKE MIND footwear and wear an EEG sensing device. As the treadmill begins and movement settles into rhythm, focus is gradually activated. At the end of the experience, each participant receives a personal Focus ID Card.
Nike Mind activates your senses to enhance your pregame routine.
And this is exactly what we aim to achieve through experience design—to awaken focus through movement, and make it something you can clearly feel.
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