Summary

For the Autoshow 2015 in Shanghai, Porsche designed and constructed a premium and highly exclusive booth only inviting its VIP guests on the stand.

On the stand, they showcased 17 models including limited editions. In order to enhance the experience and cultivate each model, each model was installed with an iBeacon.

When the guest steps in front of a car and wishes to know more about this specific model, he/she could use the new WeChat Shake function to receive more information, photos and a direct link to the website. Wonderlabs developed the web application in connection with the iBeacons.

In addition, through an imbedded system, data was collected through the registration via the Wifi Homepage.


Client
Porsche

Agency
Fred&Farid Shanghai