Summary

2012 was the 75th Anniversary of Ray-Ban, entrusted by Leo Burnett Shanghai, Wonderlabs Studio produced and executed the AR Event for Ray-Ban.

Via content shooting, post production, software development and onsite installation, Wonderlabs created a virtual reality stage, where visitors could interact with the Beijing based New Pants Band. The stage provided an immersive atmosphere, attracting various people to participate in the event. It was a great success that delivered the brand image of Ray-Ban and the spirit of “Never Hide”.


Client
RAYBAN

Agency
Leo Burnett Shanghai