Summary

Mercedes-Benz, together with BAZAAR Men’s Style, jointly presented the “People of the Year Award 2015” in Beijing this year in November. Besides the respective award ceremony, the audience also had the opportunity to share an extraordinary GLE experience.

As part of the interactive GLE display, Wonderlabs created a green screen experience featuring the GLE Coupe in an eye-catching “Jurassic World” environment. Guests were invited to pose via the green screen technique with animated Dinosaurs next to the GLE to capture a thrilling and sharable photo.

Client
Mercedes-Benz

Agency
PicoTBA Shanghai