Summary

As part of the Jordan Brand’s 30th Anniversary tour coming to China, innovation agency AKQA created a digital on ground activation that turned tweets of “WHAT MAKES YOU JORDAN” into Jordan artworks.

In collaboration, Wonderlabs created the interactive experience for the wall of Jordan. As the Jordan artworks were evolving with the feeding tweets, visitors had the opportunity to explore and discover all the inspiration behind and Michael Lau’s Making Of of the Jordan artworks by using their own smartphones to navigate the wall of Jordan.

Client
Nike

Agency
AKQA Shanghai