Summary

Bosch City Hunter was an interactive game created to educate people’s view on Bosch. Many people are aware of Bosch’s household products, but Bosch’s products go beyond people’s usual household products, they are all around us integrated in people’s life such as security systems.

The game was a fun and understanding experience for participants to discover the wide range of Bosch’s diverse products. We created a city and different Bosch products that were hidden in the city. Via a radar touch sensor, participants had to explore and navigate through the city to find the six different products. The game was such a success that Bosch used it for its further events.


Client
Bosch

Agency
TBWA Shanghai