Summary

On Valentines day 2014, Sanlitun Beijing was enveloped in the warmth of love. The brand new “Cadillac ATS Show Your Love” party invited many couples to express their love for each other.

For this special occasion, we developed interactive bicycles, attracting many diverse couples to participate in the race. Two couples competed against each other to step on the pedal and cycle to light up the Cadillac ATS LED car.

Client
Cadillac

Agency
PicoTBA Shanghai